Implementing content previews can vary depending on the email marketing platform you are using. Hereâs a general guide:
1. Set Up Your Email Campaign: Begin by creating your email campaign as you normally would. 2. Locate the Preview Text Field: Most platforms have a designated field for preview text. This is usually found near the subject line field. 3. Enter Your Preview Text: Craft your preview text following the best practices mentioned earlier. 4. Preview and Test: Before sending, preview your email to see how it will look in different email clients and devices. Make adjustments as necessary. 5. Send and Analyze: Once sent, monitor the performance metrics to see how well your preview text is working. Adjust future campaigns based on these insights.