Crafting effective content previews involves several best practices:
1. Keep it Concise and Relevant: Your preview text should be a brief extension of your subject line. It should provide additional context or highlight the main benefit of opening the email. 2. Avoid Redundancy: Ensure that your preview text does not simply repeat the subject line. Instead, add value by providing a different angle or additional information. 3. Incorporate Keywords: Use important keywords that resonate with your audience. Keywords can also improve your email's visibility in search filters. 4. Create Urgency or Curiosity: Use action-oriented language to create a sense of urgency or curiosity. Phrases like "limited time offer" or "find out more" can be effective. 5. Test and Optimize: Always A/B test different versions of your preview text to see which performs better. Use metrics like open rates and click-through rates to gauge effectiveness.