How to Implement Custom Metadata in Email Campaigns?
Implementing custom metadata involves incorporating this data into your email templates. Here's how you can do it:
Data Integration: Use a Customer Relationship Management (CRM) system to store and manage custom metadata. Email Platform: Choose an email marketing platform that supports custom fields and dynamic content. Template Design: Create email templates that can dynamically insert custom metadata. For example, "Hi [First Name]" can be replaced with "Hi John" using the custom metadata.