What are some best practices for maintaining a healthy email list?
Maintaining a healthy email list is crucial for the success of your email marketing campaigns. Best practices include:
Regular Cleaning: Removing inactive subscribers and invalid email addresses to improve deliverability. Double Opt-In: Using a double opt-in process to ensure subscribers genuinely want to receive your emails. Segmentation: Regularly updating and segmenting your list to keep it organized and targeted. Re-Engagement Campaigns: Sending re-engagement emails to inactive subscribers to rekindle their interest.