Implementing fallback options effectively involves a few key steps:
Test Your Emails: Use tools like Litmus or Email on Acid to test how your emails render across different email clients. Use Progressive Enhancement: Start with a basic version of your email and then add enhancements. This ensures the core message is always delivered, even if some features aren't supported. Include Clear CTAs: Ensure that your call-to-actions are clear and functional, even if other elements fail to load. Monitor Analytics: Keep an eye on your email analytics to identify any issues with how your emails are being rendered and adjust your fallback strategies accordingly.