Maintaining a clean email list is essential for ensuring high deliverability and engagement rates. Here are some best practices to keep your email list clean:
Regularly Remove Inactive Subscribers: Periodically review your email list and remove subscribers who have not engaged with your emails in a while. Use Double Opt-In: Implement a double opt-in process to confirm that subscribers genuinely want to receive your emails. Monitor and Remove Hard Bounces: Keep an eye on hard bounces (emails that cannot be delivered due to invalid addresses) and remove them from your list. Provide Easy Unsubscribe Options: Make it easy for recipients to unsubscribe if they no longer wish to receive your emails. This helps maintain a positive sender reputation.