Implementing fragmentation involves several steps:
Data Collection: Gather data on your subscribers, including demographic information, past purchase behavior, and engagement metrics. Segment Creation: Use the collected data to create distinct segments. For example, you might have segments for loyal customers, recent buyers, or inactive subscribers. Personalized Content: Develop tailored content for each segment. This might involve different email designs, subject lines, and calls to action. Automation: Use email marketing software to automate the sending of segmented campaigns, ensuring timely and relevant communication.