audit your email list

What Steps Are Involved in an Email List Audit?

Auditing your email list involves several steps:
1. Data Collection: Gather data from your email marketing platform, including metrics like open rates, bounce rates, and click-through rates.
2. Segmentation: Divide your list into segments based on engagement levels, demographics, or other relevant criteria.
3. Verification: Use email verification tools to identify and remove invalid or risky email addresses.
4. Analysis: Examine your key metrics to identify trends and issues. Look for patterns in engagement and performance.
5. Cleaning: Remove inactive subscribers, invalid emails, and those who frequently mark your emails as spam.
6. Updating: Regularly update your list based on new data and feedback.

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