How to Implement Frequency Management Best Practices?
Implementing best practices can help you maintain an effective email frequency:
- Segmentation: Divide your email list into smaller, more targeted segments to send more relevant content. - Personalization: Use personalization techniques to tailor email content and frequency to individual subscriber preferences. - Preference Center: Allow subscribers to choose how often they want to hear from you through a preference center. - Feedback Loop: Regularly seek feedback from your audience to understand their preferences and adjust accordingly.