What Are the Risks of Improper Frequency Management?
Improper frequency management can lead to several issues:
- Email Fatigue: Overloading subscribers with too many emails can lead to decreased engagement and increased unsubscribe rates. - Brand Dilution: Too few emails can cause your brand to fade from your audience's mind. - Spam Complaints: Excessive emailing can result in your emails being marked as spam, harming your sender reputation.