Implementing frequency preferences is relatively straightforward, but it requires careful planning and execution. Here are some steps to get started:
Survey Your Audience: Before setting up frequency options, survey your audience to understand their preferences. Create Preference Center: Develop a preference center where subscribers can easily update their email frequency settings. Segment Your List: Use the data collected to segment your email list based on frequency preferences. Automate Emails: Utilize email marketing automation to send emails according to the chosen frequency.