What Are the Best Practices for Using gTLDs in Email Marketing?
When incorporating gTLDs into your email marketing, consider the following best practices:
Consistency: Ensure that your email domain matches your website domain to avoid confusion and build trust with your audience. Authentication: Implement strong email authentication protocols like SPF, DKIM, and DMARC to improve deliverability and protect against phishing. Reputation Management: Regularly monitor your domain's reputation using tools like Sender Score to maintain high deliverability rates. Testing: Conduct A/B tests to assess how different gTLDs perform in terms of open rates and click-through rates. Transparency: Clearly communicate your brand name and purpose in your email content to build trust with recipients.