Here are some practical steps to effectively use GIFs in your email campaigns:
Select Relevant GIFs: Choose GIFs that align with your message and audience. Optimize File Size: Ensure your GIFs are optimized for quick loading. Aim for a file size under 1MB. Fallback Plan: Use a static image fallback in case the email client does not support GIFs. Test Before Sending: Always test your emails on different devices and clients to ensure compatibility.