Define Your Goal: Before creating your email, determine what you want to achieve. This will help you prioritize the content. Use Visual Cues: Utilize font size, color, and weight to differentiate between headings, subheadings, and body text. Organize Content: Place the most important information at the top. Use bullet points and short paragraphs to make the content skimmable. Test and Optimize: A/B test different layouts to see what works best for your audience. Continuously optimize based on performance data.