Poor translation can result in a variety of negative outcomes. For instance, it can lead to miscommunication, which may confuse or mislead your audience. Additionally, it can damage your brand's credibility and trustworthiness. In some cases, poor translation can even result in legal repercussions if the misinterpreted content violates local laws or regulations. Lastly, it can significantly lower your conversion rates, as recipients may not understand or be compelled by your message.