Using Lato in your email campaigns requires embedding the font or using web-safe alternatives. Here's how you can do it:
Google Fonts: The easiest way to include Lato is by using Google Fonts. Add the following link in the <head> section of your email template: <link href="https://fonts.googleapis.com/css?family=Lato:400,700" rel="stylesheet" type="text/css"> CSS Styling: Apply Lato to your email content using CSS. For example: body { font-family: 'Lato', sans-serif; } Fallback Fonts: Always include fallback fonts like Arial or Helvetica to ensure readability if Lato fails to load: body { font-family: 'Lato', Arial, sans-serif; }