1. Subscription Forms: Place subscription forms on your website, social media pages, and during the checkout process. Make sure these forms are easy to find and fill out.
2. Clear Value Proposition: Explain what subscribers will get out of opting in. Whether it's exclusive content, special offers, or updates, make sure the value is clear.
3. Confirmation Emails: For double opt-in methods, send a confirmation email with a clear call-to-action. This not only verifies the email address but also sets the tone for future communications.