1. Advanced Segmentation: Use advanced segmentation to create highly targeted email campaigns. For example, segmenting by location can allow you to send localized offers. 2. Triggered Emails: Set up automated emails that are triggered by specific actions, such as abandoned cart reminders or birthday messages. 3. A/B Testing: Test different personalization strategies to see what works best for your audience. 4. Analytics: Use email analytics to measure the effectiveness of your personalization strategies and make data-driven decisions.