time decay attribution

Why Use Time Decay Attribution in Email Marketing?

Here are some reasons why time decay attribution can be beneficial for email marketing:
Prioritizes Recent Interactions: It highlights the importance of recent email interactions, which are often more relevant to the customer's current needs and interests.
Improves Campaign Optimization: By identifying which emails are most effective, marketers can refine their strategies to focus on what works best.
Enhances Customer Journey Mapping: It provides a clearer picture of the customer journey, helping marketers understand how different emails contribute to the overall conversion process.

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