1. Crafting Engaging Teasers: The preview text should be interesting enough to make the reader want to click the link. Use compelling language and highlight the key points.
2. Placement and Visibility: Ensure the "Read More" link is easily visible and strategically placed. It should stand out but still blend naturally with the email content.
3. Mobile Optimization: Ensure that your "Read More" links are easily clickable on mobile devices. Given that a significant portion of email opens occurs on mobile, this is crucial for accessibility.