Measuring engagement is vital to understand the effectiveness of your email campaigns. Key metrics to track include:
Open Rates: Indicates how many recipients opened your email. Click-Through Rates (CTR): Measures the percentage of recipients who clicked on a link in your email. Conversion Rates: Tracks the number of recipients who completed a desired action, such as making a purchase or filling out a form. Bounce Rates: Indicates the number of emails that could not be delivered.