Implementing redundancy requires a strategic approach. Here are some best practices:
Repeat CTAs: Place your primary CTA at the beginning, middle, and end of your email. This ensures that no matter where the recipient's attention wanes, they will encounter the call to action. Consistent Messaging: Repeat your main message in different sections of the email. For example, if you are promoting a sale, mention it in the subject line, introduction, and body text. Visual Cues: Use consistent visual elements like bold fonts, colors, and images to highlight repeated information, making it stand out more. Summarize at the End: Provide a brief summary at the end of the email to reinforce the key points and actions you want the recipient to take.