To measure the effectiveness of your campaign content, track key metrics such as:
- Open Rate: The percentage of recipients who open your email. - Click-Through Rate (CTR): The percentage of recipients who click on a link within your email. - Conversion Rate: The percentage of recipients who complete a desired action, such as making a purchase. - Bounce Rate: The percentage of emails that cannot be delivered. - Unsubscribe Rate: The percentage of recipients who opt-out from your email list.