How to Measure the Impact of Sustainable Email Marketing?
Measuring the impact of sustainable email marketing involves tracking various metrics to ensure that your efforts are making a positive difference. Key metrics include:
Carbon Footprint: Calculate the carbon footprint of your email campaigns by considering factors such as the energy used by servers and the data transmitted.
Email Engagement: Monitor open rates, click-through rates, and conversion rates to assess how well your sustainable practices are resonating with your audience.
Unsubscribe Rates: A lower unsubscribe rate can indicate that your targeted, sustainable approach is more appealing to subscribers.
Customer Feedback: Collect and analyze feedback from customers regarding your sustainable practices and use it to make further improvements.