Most modern email marketing platforms offer built-in features for tagging and labeling. Here's a general step-by-step process:
Identify Criteria: Determine the criteria for tagging and labeling. This could include demographics, behavior, purchase history, engagement levels, etc. Create Tags/Labels: Set up tags or labels in your email marketing platform based on the identified criteria. Assign Tags/Labels: Assign these tags/labels to subscribers. This can be done manually or through automated workflows. Segmentation: Use these tags/labels to create segmented lists for targeted email campaigns.