webinar invitations

How to Measure the Success of Webinar Invitations?

To evaluate the success of your webinar invitations, monitor the following key metrics:
Open Rate: Indicates the percentage of recipients who opened your email.
Click-Through Rate (CTR): Measures the number of clicks on your CTA button relative to the number of emails delivered.
Conversion Rate: Tracks how many recipients registered for the webinar after clicking the CTA.
Attendance Rate: Compares the number of registrants to the actual attendees.

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