How to Measure the Success of Webinar Invitations?
To evaluate the success of your webinar invitations, monitor the following key metrics:
Open Rate: Indicates the percentage of recipients who opened your email. Click-Through Rate (CTR): Measures the number of clicks on your CTA button relative to the number of emails delivered. Conversion Rate: Tracks how many recipients registered for the webinar after clicking the CTA. Attendance Rate: Compares the number of registrants to the actual attendees.