How to Implement Time Decay Attribution in Email Marketing?
Implementing time decay attribution in email marketing involves several steps:
Track Touchpoints: Use email marketing software to track all customer interactions with your emails. Assign Weights: Assign more weight to recent touchpoints and less to earlier ones. This can be done using algorithms or predefined rules. Analyze Data: Use analytics tools to assess the performance of each email based on the assigned weights. Optimize Campaigns: Use the insights gained to refine your email marketing strategies, focusing on the most impactful emails.