trigger warnings

How to Implement Trigger Warnings Effectively?

To implement trigger warnings effectively in your email marketing:
1. Clear Wording: Use straightforward language to convey the warning. For example, “Trigger Warning: This email contains discussions about mental health.”
2. Placement: Place the warning at the beginning of the email or in the subject line, so subscribers can easily see it before engaging with the content.
3. Content Summary: Provide a brief summary of the content that follows the trigger warning. This helps recipients make an informed decision about whether to continue reading.
4. Opt-Out Options: Offer recipients the option to opt-out of receiving certain types of content in the future. This can be done through preference centers or segmentation.

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