Continuous improvement is key to email marketing success. During your monthly meeting, discuss new strategies to test and implement. Some ideas include:
A/B Testing: Test different subject lines, content, and send times to see what resonates best with your audience. Personalization: Use recipient data to personalize emails, making them more relevant and engaging. Automation: Implement automated email sequences for onboarding, re-engagement, and other key customer journeys. Mobile Optimization: Ensure your emails are optimized for mobile devices, as a significant portion of users may be reading your emails on their phones.