Be Specific: Use action-oriented language that tells the reader exactly what they will get. For example, "Download Your Free eBook" is more compelling than "Click Here". Create Urgency: Phrases like "Limited Time Offer" or "Act Now" can encourage immediate action. Make it Prominent: Place the CTA in a highly visible location, preferably above the fold or at multiple points within the email. Align with Content: Ensure that the CTA naturally follows the email's content and provides a logical next step for the reader.