Why is it Important to Address Non-Engaged Subscribers?
Neglecting non-engaged subscribers can have several negative impacts on your email marketing efforts. First, it can significantly affect your email deliverability, as email providers may flag your emails as spam if a large portion of your recipients are not engaging. Second, it can skew your performance metrics such as open rates, click rates, and conversion rates, giving you a misleading picture of your campaign's success. Lastly, it wastes resources on efforts that yield no return.