1. Re-engage Inactive Subscribers: Send re-engagement campaigns to dormant subscribers to bring them back into the fold or remove them from your list. 2. Utilize Preference Centers: Allow subscribers to choose the type and frequency of content they want to receive. 3. Regularly Update Data: Keep your subscriber information up-to-date to maintain relevance and personalization in your emails. 4. Monitor Metrics: Keep an eye on key email marketing metrics to identify and address any issues promptly.