How to Segment Your Audience for Accurate Targeting?
Segmentation is the backbone of accurate targeting. Here are a few effective ways to segment your audience:
Demographic Segmentation: This involves segmenting based on age, gender, income, education, etc. Behavioral Segmentation: Segment based on user behavior such as past purchases, website activity, and email engagement. Geographic Segmentation: Target users based on their location, which can be useful for localized promotions. Psychographic Segmentation: Segment based on lifestyle, interests, and values to create more personalized content.