To ensure your email server performs optimally, follow these best practices:
- Regular Maintenance: Keep your server software up-to-date and perform regular maintenance to avoid technical issues. - Monitor Metrics: Continuously monitor metrics like bounce rates and open rates to identify and address any issues promptly. - Authenticate Emails: Use authentication protocols like DKIM (DomainKeys Identified Mail) and SPF (Sender Policy Framework) to boost your email's credibility. - Segmentation: Send targeted emails to segmented lists to improve engagement and reduce the risk of being marked as spam.