Improving your IP and domain reputation involves adopting best practices in email marketing:
Segment Your Audience: Send targeted emails to specific segments to increase engagement. Maintain List Hygiene: Regularly clean your email list to remove inactive or invalid addresses. Monitor Engagement: Track open and click rates to ensure your content is resonating with your audience. Use Double Opt-In: Confirm subscribers' interest by using a double opt-in process. Authenticate Emails: Implement SPF, DKIM, and DMARC to authenticate your emails and build trust with ISPs.