Several factors can influence your IP and domain reputation, including:
Email Volume: Sending a high volume of emails can attract scrutiny from ISPs, especially if your engagement rates are low. Complaint Rates: High rates of spam complaints can significantly damage your reputation. Bounce Rates: A high number of undeliverable emails can signal poor list hygiene. Engagement Metrics: Low open and click rates can indicate that your emails are not relevant to your audience. Spam Traps: Hitting a spam trap can severely harm your sending reputation.