Improving your IP reputation requires consistent effort and adherence to best practices:
Build a Quality Email List: Ensure you have permission to email recipients and regularly clean your list to remove invalid or inactive addresses. Send Relevant Content: Provide valuable and relevant content to your audience to boost engagement rates. Monitor Email Metrics: Keep an eye on key metrics like open rates, click rates, and bounce rates to identify potential issues. Authenticate Emails: Implement authentication protocols like SPF, DKIM, and DMARC to demonstrate your legitimacy to ESPs. Gradual IP Warming: For new IP addresses, gradually increase your sending volume to build a positive reputation over time.