Improving open rates is often the first step in making your email marketing more actionable. Here are some tips:
Test Subject Lines: Use A/B testing to experiment with different subject lines and identify which ones perform best. Sender Name: Use a recognizable and trustworthy sender name to encourage opens. Timing: Test different send times to determine when your audience is most likely to open emails. Preheader Text: Use the preheader text to provide additional context and entice recipients to open the email.