Improving sender reputation requires a strategic approach. Here are some best practices:
Clean Your Email List: Regularly remove inactive and invalid email addresses to reduce bounce rates. Engage Your Audience: Send relevant and valuable content to keep your audience engaged and reduce spam complaints. Authenticate Your Emails: Use DKIM, SPF, and DMARC to authenticate your emails and build trust with ESPs. Monitor Sending Frequency: Maintain a consistent and reasonable sending frequency to avoid being flagged by ESPs. Seek Feedback: Encourage recipients to mark your emails as "Not Spam" if they find them in their spam folder.