Several behaviors can be used for segmentation in email marketing:
Email Engagement: Segment subscribers based on their interaction with your previous emails, such as opens, clicks, and time spent reading. Purchase History: Group customers based on their buying behavior, such as past purchases, frequency of purchases, and average order value. Website Activity: Use data on how subscribers interact with your website, such as pages visited, items viewed, and time spent on the site. Cart Abandonment: Identify users who have added items to their cart but did not complete the purchase. Product Preferences: Segment based on the types of products or services a subscriber shows interest in. Customer Feedback: Utilize feedback and reviews to understand customer satisfaction and preferences.