Improving scroll depth involves several strategies:
Compelling Subject Lines: Captivate your audience right from the beginning with subject lines that generate curiosity and interest. Engaging Introductions: Use the first few lines of your email to hook the reader. Make sure the introduction is relevant and engaging. Content Structuring: Break up long blocks of text with sub-headings, images, and bullet points to make the content easily scannable. Relevant Content: Ensure that your content is highly relevant to your audience’s interests and needs. Personalized content tends to perform better. Effective CTAs: Place important CTAs higher up in the email but also use them strategically throughout the content to maintain interest and encourage deeper scrolling.