scroll depth

Why is Scroll Depth Important in Email Marketing?

Scroll depth is crucial because it provides insights into user engagement and content effectiveness. If a significant portion of your audience is not scrolling past a certain point, it indicates that your content may not be resonating with them. This can inform future content strategy, helping you to make adjustments that increase reader retention and engagement.

Frequently asked queries:

What is Scroll Depth?
Why is Scroll Depth Important in Email Marketing?
How to Measure Scroll Depth?
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How to Improve Scroll Depth?
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