Improving sender reputation involves several best practices:
Clean Your Email List: Regularly remove inactive or invalid email addresses to reduce bounce rates. Use Double Opt-In: Ensure that subscribers confirm their subscription, minimizing the risk of complaints. Monitor Engagement: Track open and click rates to identify and address issues early. Authenticate Your Emails: Use SPF, DKIM, and DMARC to authenticate your emails and build trust with ISPs. Consistent Sending: Maintain a regular email sending schedule to avoid sudden spikes in volume. Avoid Spam Traps: Use reputable data sources and avoid purchasing email lists.