If you notice a decline in your sending reputation, consider these steps to improve it:
Optimize Content: Ensure your email content is relevant, engaging, and personalized to encourage higher engagement rates. List Management: Regularly clean your email list to remove inactive or invalid email addresses. Use double opt-in to ensure only interested subscribers are on your list. Monitor Metrics: Keep an eye on your email metrics and address any issues promptly. Use A/B testing to find what resonates best with your audience. Authenticate Emails: Implement SPF, DKIM, and DMARC to protect your domain from being used in phishing or spam activities. Engagement Segmentation: Segment your audience based on engagement levels and tailor your content accordingly. This approach improves engagement rates and reduces spam complaints.