Several factors can impact your sending reputation:
Engagement Rates: High engagement rates (opens, clicks) signal to ISPs that your emails are valuable and wanted by recipients. Spam Complaints: High spam complaint rates can severely damage your reputation. Always ensure your subscribers have opted-in to receive your emails. Bounce Rates: High bounce rates indicate poor list hygiene. Regularly clean your email list to remove invalid or inactive addresses. Sender Authentication: Implement authentication protocols like SPF, DKIM, and DMARC to prove that your emails are legitimate and not spoofed. Consistency: Consistent sending patterns help build a positive relationship with ISPs. Avoid sudden spikes in your sending volumes.