Improving these ratios requires a combination of strategies:
Segment Your Audience: Tailor your messages to different segments based on their preferences and behavior. A/B Testing: Experiment with different subject lines, content, and CTAs to see what performs best. Content Quality: Ensure your emails provide value and are relevant to your audience. Personalization: Use the recipient's name and tailor content to their interests. Mobile Optimization: Make sure your emails are optimized for mobile devices.