Text is the backbone of your email content. To use text effectively, make sure to:
Write Concisely: Keep your messages clear and to the point. Long paragraphs can overwhelm readers. Use Engaging Subject Lines: The subject line is the first thing recipients see. Make it compelling to increase open rates. Personalize: Use personalization techniques, such as addressing recipients by their names, to make the email feel more personal. Include a Clear Call-to-Action (CTA): Guide recipients on what to do next, whether it's clicking a link, downloading a resource, or making a purchase.