- Segment Your List: Personalize content based on customer segments to increase engagement. - Optimize Subject Lines: Craft compelling and relevant subject lines to improve open rates. - A/B Testing: Conduct A/B tests on various elements like subject lines, email content, and CTAs to identify what resonates best with your audience. - Timely and Relevant Content: Ensure your emails provide value and are relevant to the recipient's needs and interests. - Mobile Optimization: Optimize emails for mobile devices, as a significant portion of users access emails on their smartphones.