What are the best practices for securing email marketing campaigns?
Some best practices include:
Use encrypted connections (SSL/TLS) to protect data during transmission. Implement DMARC, DKIM, and SPF to authenticate your emails and prevent spoofing. Regularly back up your email lists and campaign data. Educate your team about phishing and other common security threats. Use secure email marketing platforms that comply with relevant regulations such as GDPR and CAN-SPAM.