Improving your email reputation score involves adopting best practices in email marketing:
Maintain a clean email list: Regularly remove inactive or incorrect email addresses. Use double opt-in: Ensure that recipients explicitly confirm their subscription. Monitor engagement: Track open and click-through rates to gauge recipient interest. Provide easy opt-out options: Make it simple for recipients to unsubscribe if they wish. Authenticate emails: Implement SPF, DKIM, and DMARC protocols to verify your emails. Segment your audience: Send targeted emails to relevant segments for better engagement.